제 29 호 National Museum of Korea Turns Pink in Collaboration with BLACKPINK
: National Museum of Korea X BLACKPINK
Kicker: ENTERTAINMENT
National Museum of Korea Turns Pink in Collaboration with BLACKPINK
:National Museum of Korea X BLACKPINK
By Leesoi, Reporter
(YG entertainment)
Blackpink, one of K-pop’s leading girl groups,collaborated with the National Museum of Korea to commemorate the release of their thirdmini album, DEADLINE. The album comes three years and five months after their previous release.(show on album). It consists of five tracks, each highlighting a distinct musical style including “GO”, “Me and My”, “Champion”, “Fxxxboy” and the pre-released single “JUMP”, which was released in July. The album has generated significant anticipation among listeners with its impressive lineup, featuring longtime producer Teddy, returning composers, and new collaborators such as Chris Martin of Coldplay, rising composer and vocalist EJAE from K-Pop Demon Hunters, and hitmaker Cirkut. This National Museum of Korea (NMK) X Blackpink collaboration project is an event held to commemorate the release of Blackpink's album and showcases the cultural power of Blackpink as the first K-pop artist to collaborate with the NMK. With this plan, NMK has become a culture space connecting Koreans and international visitors.
Picture 2:inside of the museum.photo by author
A pink transformation of the museum
Throughout the “Pink lighting” event period, the NMK's exterior and parts of its interior have been dyed in Blackpink's signature pink color, blooming flowers on the museum. Although the author visited during the day so could not see the night scenery, the day was also very beautiful. The National Museum of Korea is the 13th largest museum in the world and achieved 6th place globally in terms of number of visitors.Walking through the spacious exhibition hall, visitors could easily sense the excitement surrounding the collaboration. Fans took photos near displays connected to the album and many visitors, initially interested in the Blackpink exhibition but drawn by the museum's unique theme, found their way to the entire museum. For many visitors, the experience felt different from a typical museum visit. The presence of contemporary music elements, fan engagement, and interactive features created a more dynamic atmosphere than what is usually expected in traditional exhibition spaces. This combination of modern pop culture and museum space allowed visitors to experience culture from a broader perspective. It demonstrated that museums can evolve and experiment with new ways of presenting cultural experiences to the public.
Picture 3: photo by author
The effect of collaboration with K-pop
Now, K-pop is not only just Korea[FMB1] culture but also global culture brand with a powerful influence on audiences worldwide. The collaboration demonstrated how cultural institutions can engage younger audiences by connecting traditional heritage with contemporary global culture. At the center of the exhibition, visitors can experience a special audio guide service available in English, Korean, and Thai. Through this service, visitors listen to audio guides recorded by BLACKPINK members Jennie, Jisoo, Lisa, and Rosé. Their voices guide visitors through the exhibition, creating a unique experience that blends popular music with the museum environment. By incorporating the voices of globally recognized artists, the exhibition offered fans a new way to interact with both K-pop and Korean cultural spaces. This approach helped make the museum feel more accessible and engaging, especially for younger audiences and international visitors who may not usually visit traditional cultural institutions. For visitors interested in exploring Korean culture, museums remain one of the most accessible and rewarding places to begin that journey.
Although the exhibition has already concluded by the time this article is published, it highlights the many opportunities to experience Korea’s cultural beauty through exhibitions held across the country. It reminds visitors that museums remain one of the best places to discover the depth and beauty of Korean culture. On the other hand, From March 16th, the time was changed from 9 AM to 5:30 PM to improve the convenience of visitors.
Sources:
https://www.ygfamily.com/ko/artists/blackpink/discography/1652
